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Q: Why doesn’t my site rank?
A: Typically if you don’t rank well, it’s because you’re missing one or more of these key things:
1. Targeting keywords on your sites that aren’t too competitive (as in only a few or less sites on page 1 of Google have that exact phrase in the blue link, known as the title tag, in the search results).
2. Not having the keywords in your title tags (this is a huge one) or as the titles of your sites or blog posts, as well as not using the keywords at all throughout the content of your websites.
3. Not targeting different keywords on each of your webpages on your website where each keyword is targeted to a different page specifically built around that keyword.
4. Not getting any relevant backlinks to your site (note that getting tons of crappy backlinks, which other services often offer you, is a horrible idea and can result in your site losing rankings and even getting booted out).
5. Not having the proper h tags, meta tags, and so forth.
It’s important to keep in mind that a successful search
engine optimization campaign will result in maximum
exposure across a wide range of popular search engines
using a variety of keywords and phrases. This is the
formula for a successful campaign, and you should keep it
always in the forefront of your marketing strategy.
Ask the search engine optimization company you are
considering for a report that shows you rankings across a
number of popular search engines for a period of at least
six months. Remember: search engine marketing is a process
that is continual, and you need a company that not only
understands this, but keeps constant tabs on your search
engine positions. That company must also be able to adjust
its strategy in the event that search engine rankings drop.
A good York PA SEO strategy is always evolving. I’m a professional who follows the industry’s best practices and use the very best tools and resources available. I work hard to stay ahead of my competition by keeping current with the latest certifications and developing the right strategies.
SEO is crucial for business and vital for helping people easily find you online. But truth be told, there are differences between legitimate (white hat) and fraudulent (black hat) SEO techniques.
Relevant keywords and high-quality content is the most important aspect of SEO. It takes persistence and consistency to rank higher in search engines. Gain a better understanding with a FREE consultation.
I’ve had websites in the past, but we have not had a lot of success with them. When Alan approached me about getting one setup, I was skeptical. Alan’s took the time to understand my business and what we do, how we do it and put that into a website, custom designed for us. Now we are getting a steady stream of new clients that found us from the website. Vendors and people I know say that the website is a perfect representation of me, my company and our services.
-Susan Shelley, [ret.] owner of Shelly Jewelers on East Market Street in York
Having your site ranked on search engines is critical for reaching a wider audience. I help people find the right keywords that get ranked and drive traffic to your website. York PA SEO Optimization is my specialty.