It’s important to keep in mind that a successful search

engine optimization campaign will result in maximum

exposure across a wide range of popular search engines

using a variety of keywords and phrases. This is the

formula for a successful campaign, and you should keep it

always in the forefront of your marketing strategy.

Ask the search engine optimization company you are

considering for a report that shows you rankings across a

number of popular search engines for a period of at least

six months. Remember: search engine marketing is a process

that is continual, and you need a company that not only

understands this, but keeps constant tabs on your search

engine positions. That company must also be able to adjust

its strategy in the event that search engine rankings drop.